Elogia launches a division specialized in pharma at a key moment for the digitization of the sector en mumbai Elogia launches a division specialized in pharma at a key moment for the digitization of the sector en mumbai
Paraninfo ULL - Numerado
Edificio Central Universidad de La Laguna
San Cristobal de la Laguna Santa Cruz de Tenerife

Elogia launches a division specialized in pharma at a key moment for the digitization of the sector en mumbai

Función única 19/11/2020 a las 00:00

Paraninfo ULL - Numerado

Edificio Central Universidad de La Laguna, San Cristobal de la Laguna, Santa Cruz de Tenerife

¿Eres fan de Elogia launches a division specialized in pharma at a key moment for the digitization of the sector en mumbai?

Descubre sus últimas noticias, fotografías y vídeos. Déjanos tu email y no te pierdas ningún detalle.



Elogia launches a division specialized in pharma at a key moment for the digitization of the sector en mumbai


The pharmaceutical industry is at a crucial moment in its evolution, with the digital channel becoming a great growth opportunity for laboratories in Spain in 2020.

Penetration in the eCommerce market has exceeded 26% in the pharmaceutical sector in Spain in 2020 and increases in the declaration of purchase by almost 10 points, in just one year, from 22% to 31%, being one of the sectors with the greatest significant difference, in addition, 72% of the population between 16 and 75 years of age, that is, the possible potential of the sector, already uses digital as a regular shopping channel.

Also read: Qnnit

With the unstoppable growth of the digital environment, consumers expect brands to offer them a certain level of excellence in aspects such as having a responsive corporate site that provides product information, has reviews or has a presence on social networks. In fact, both the vertical pharma and health are already within the top 10 of the most followed content on social networks, with a follow-up increase of 16% and even greater among women, reaching 28% in this regard according to the “Study Annual Social Networks ”.

New challenges for the Pharma sector

The data reflect that the pharmaceutical industry in Spain requires a strategy that allows understanding the needs of its patients and customers and addressing them with the maximum possible safety and effectiveness, always taking into account the regulatory frameworks of the sector.

The pharma sector - as shown by both studies - is one of the sectors that digital transformation has revolutionized the most in recent years. The sector evolves in the digital channel at the same speed as its customers and potential new buyers, especially in the new context of COVID that has accelerated the maturity of the Spanish population in terms of the use of eCommerce as a channel for buying and accessing digital information.

The objective is to promote the communication of brands and players in the pharma, health and wellness sector to the digital environment. In order to take advantage of an unprecedented opportunity to reach new customers and bring the speech of the laboratories to the final consumer first-hand.

Skymarketing offers wonderful space propelled lodgings and a powerful social scene at awe inspiring territories like Capital Smart City.

According to Alex Parés, Customer Manager EPOC-Asthma at Boehringer Ingelheim, “the pharmaceutical sector, unlike other sectors, is still in full search of the value that digital transformation can offer it. This not only makes it an exciting sector, as there is still much to discover, but also requires expert partners who can accompany us in this process. "

The resources invested in the digital transformation of the pharma sector do not stop growing as pointed out by Álvaro Gómez Country Manager of Elogia Spain, who points out “the sector must create value in the health ecosystem: the emergence of the COVID era has not done rather than accelerating the changes in which the industry has been immersed, promoting a multi-channel strategy that responds to the current health reality ”.

The moment of the digital bet of the pharmaceutical sector

Faced with the digital challenge of the pharmaceutical industry, Gemma Pascual Brand Manager of Laboratorios Zambon points out that “it is about strengthening online sales channels to have more information and knowledge of the patient about possible solutions to their health needs. At the same time, develop monitoring systems and listen to opinions and effects of the products once the sale has been generated ”and continues; "In parallel, to help the pharmacy channel in terms of category management, product visibility, news, dosage communication and product indications, among many others, for better business optimization in the search for cross-selling that generates greater average ticket and profitability."

New technologies and Covid-19 have undoubtedly changed the relationship with healthcare professionals, patients, nurses, pharmacists and opinion leaders. The Internet has empowered them in decision-making and the health alert has caused this to be a unique moment in the relationship with all of them. Therefore, now more than ever, having a partner specialized in the sector that helps brands understand the potential of the digital channel and adapt to it is more important than ever.

That is why Elogia presents a new business division specialized in pharmaceutical marketing, Elogia Pharma, which was created with the aim of helping the sector in the challenge posed by the new form of communication for this industry, both doctor-patient and laboratory-professional. .

Elogia Spain has been able to observe - through the help provided to laboratories such as Boehringer Ingelheim and Zambon - all the possibilities that arise for companies in the pharmaceutical sector after embracing a digital model focused on the client. For this reason, it has decided to concentrate all its specific knowledge of the pharmaceutical sector to offer the best result in the generation of new business using specific digital tools for the pharmaceutical company that today more than ever needs a new paradigm.

As the agency explains, “the new Elogia Pharma division is going to mean a change in the relationship with healthcare professionals, patients, nurses, pharmacists and opinion leaders. The Internet has empowered them in decision-making and the health alert has caused this to be a unique moment in the relationship with all of them.

To favor the communication of the medical-scientific-pharmaceutical community, facilitating the leadership of the scientific evidence discourse, Anna Serrano will be at the forefront of this new division, with a long track record of accompanying more than 10 years in the communication of the different “stakeholders” Or interest groups from the pharmaceutical industry. Serrano will lead a multidisciplinary team of professionals specialized in getting brands to take advantage of the different opportunities offered by the digital environment, adapting them to the restrictive legality of the pharmaceutical sector with awareness disease campaigns, prevention, patient recruitment, product communication, network management social, generation of traffic to pharmacies





Organizado por:
skymarketing

Suscribirse

Patrocinadores de la plataforma TomaTicket.es

  • Libbys
  • Cajasiete
  • Axedra
  • Hyundai Canarias
[]